Welcome to a space where peace isn't just a concept — it's a creation. Founded by AhQue "Cuzzi" Smith, our brand was born during a transformative chapter in his life. It was during this time that Cuzzi realized peace isn't something the world hands you — it's something you define. That revelation became the heartbeat of everything we do: Peace Is What You Make It.

Cuzzi is more than just the founder — he’s the creative director, photographer, and the hands behind every screen-printed and embroidered piece. From idea to execution, everything is done in-house, including our photography and videography. This ensures every collection is an authentic reflection of the brand’s soul — crafted with intention, creativity, and care.

At our core, we are a community-first brand, dedicated to cultivating calm and building spaces that inspire creativity and connection. Our motto, "Craft Your Calm," is more than a tagline — it’s a movement. We want you to feel peace not only in what you wear but in how it's made, who it supports, and what it stands for.

Each release is purpose-driven, with a portion of proceeds going to support local nonprofits doing essential work in our communities. Whether it's through outreach, education, mental health resources, or creative programming, we believe in giving back and using our platform for good.

So whether you’re here as a customer, collaborator, or community partner, know this: you're not just supporting a brand — you're joining a mission. One that designs with meaning, creates with purpose, and prints with peace in mind.

Everything here is built from the ground up — by hand, by heart, by Cuzzi.

Join us in crafting your calm.